Welcome to
The Lounge

Dip into our exclusive collection of features and Q&As, all written and curated by the SIM7 team.

Home of the ‘Masterstroke’ and ‘My Greatest Mistake’ business interviews.

Browse the articles below or focus on:

“I didn’t test the market before I launched” Greatest Mistake 543

Creative innovator Jean-Christophe Chopin, CEO of global market network BORN, explains why building a brand is such a hard thing to do. A serial entrepreneur with a string of...

How can businesses recover post-pandemic?  Creativity in business 631

Now that we have certainty about the next steps for reopening, we wanted to find out what the outlook was likely to be like for businesses and what they...

Right idea, wrong angle? Content marketing 629

When it comes to content marketing, every organisation should be brimming with enough quality content to fuel a multi-channel campaign for months. The trick is knowing how to frame...

Anatomy of a campaign: measuring success Creativity in business 627

Is a creative marketing campaign worth the time, effort and investment? There’s only one way to find out…   Just as a quick recap: in blog 1 we introduced...

Our Design Business Association membership SIM7 news 625

SIM7 is delighted to have been granted membership to the Design Business Association (DBA). With only 450 members nationwide (48% of which are London based) we’re joining a select...

Anatomy of a marketing campaign: execution Creativity in business 624

In our last blog, we revealed a lesser-explored secret: focussed marketing campaigns rock hard (and can secure very healthy returns). So if your brain has been itching with intrigue...

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