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The Lounge
Dip into our exclusive collection of features and Q&As, all written and curated by the SIM7 team.

Brand purpose positioning: what it is and why you need it
Mindful business practices are the future of successful brands, but conveying your commitment takes skill if it’s going to be accepted as authentic. Here are the key points to consider. Considering today’s social, environmental and economic climate, consumers expect brands to positively impact the world in which they’re trading, rather than ‘profiting from creating problems… Read more »
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Meet Laura McGrath, she’s our whip-smart new Account Director. If you’re lucky enough to be one of our clients, then you’ll have probably already spoken with Laura – she’s...
Ever wondered how using psychology could supercharge your marketing? Let’s talk about heuristics. Heuristics are mental short-cuts or cognitive biases that help us to stay sane in a world...
Ethical consumer spending in the UK has grown dramatically. But could you claim that your company is trading ethically in your marketing? Here’s the lowdown. Put simply, ethical businesses...
Earlier this year, we crash tested over 50 different landing pages to find out what really works when it comes to design, copy and CTA positioning. Here’s what we...
Consumers have got a lot of worldly worries the moment, so as a business, the smart move could be to add a touch of levity to your marketing. Here’s...
With rising postage costs, many marketers may dismiss Direct Mail as too expensive an option. But innovations such as AR, NFCs and interactive technology make mailouts more powerful than...
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