Welcome to
The Lounge

Dip into our exclusive collection of features and Q&As, all written and curated by the SIM7 team.

Home of the ‘Masterstroke’ and ‘My Greatest Mistake’ business interviews.

Browse the articles below or focus on:

An insider’s guide to branding for scaleups Content marketing 1970

Developing a brand to withstand the rigours of fast-growth and to establish a leading market position takes verve, nerve and skill. But where should you direct your energy and...

Kickstart vacancy – Junior Graphic designer SIM7 news 1889

JOB SUMMARY Your primary responsibility will be design, artworking and concepting, but you’ll also be encouraged to collaborate, source images and research new ideas and styles. We’ll give you...

The science behind the craft of copywriting Content marketing 1468

Psychology, behavioural science, journalism and data analysis are just some of the modern techniques used to create effective copy. It’s powerful stuff. And the simple fact is that well-written...

“I didn’t test the market before I launched” Greatest Mistake 543

Creative innovator Jean-Christophe Chopin, CEO of global market network BORN, explains why building a brand is such a hard thing to do. A serial entrepreneur with a string of...

How can businesses recover post-pandemic?  Creativity in business 631

Now that we have certainty about the next steps for reopening, we wanted to find out what the outlook was likely to be like for businesses and what they...

Right idea, wrong angle? Content marketing 629

When it comes to content marketing, every organisation should be brimming with enough quality content to fuel a multi-channel campaign for months. The trick is knowing how to frame...

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