Welcome to
The Lounge
Dip into our exclusive collection of features and Q&As, all written and curated by the SIM7 team.
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The science behind the craft of copywriting
Psychology, behavioural science, journalism and data analysis are just some of the modern techniques used to create effective copy. It’s powerful stuff. And the simple fact is that well-written words will only take you some of the way; copy that’s infused with customer insight is where the conversions are. It will boost engagement, create brand… Read more »
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- Business interviews & articles
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“I didn’t test the market before I launched”
Greatest Mistake
543
Creative innovator Jean-Christophe Chopin, CEO of global market network BORN, explains why building a brand is such a hard thing to do. A serial entrepreneur with a string of...
How can businesses recover post-pandemic?
Creativity in business
631
Now that we have certainty about the next steps for reopening, we wanted to find out what the outlook was likely to be like for businesses and what they...
Right idea, wrong angle?
Content marketing
629
When it comes to content marketing, every organisation should be brimming with enough quality content to fuel a multi-channel campaign for months. The trick is knowing how to frame...
Anatomy of a campaign: measuring success
Creativity in business
627
Is a creative marketing campaign worth the time, effort and investment? There’s only one way to find out… Just as a quick recap: in blog 1 we introduced...
Our Design Business Association membership
SIM7 news
625
SIM7 is delighted to have been granted membership to the Design Business Association (DBA). With only 450 members nationwide (48% of which are London based) we’re joining a select...
Anatomy of a marketing campaign: execution
Creativity in business
624
In our last blog, we revealed a lesser-explored secret: focussed marketing campaigns rock hard (and can secure very healthy returns). So if your brain has been itching with intrigue...
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