Welcome to
The Lounge

Dip into our exclusive collection of features and Q&As, all written and curated by the SIM7 team.

Home of the ‘Masterstroke’ and ‘My Greatest Mistake’ business interviews.

Browse the articles below or focus on:

“Bringing our clients’ visions to life” SIM7 news 2769

Meet Laura McGrath, she’s our whip-smart new Account Director. If you’re lucky enough to be one of our clients, then you’ll have probably already spoken with Laura – she’s...

Psy-ops explained – a guide to cognitive bias in marketing Content marketing 2762

Ever wondered how using psychology could supercharge your marketing? Let’s talk about heuristics. Heuristics are mental short-cuts or cognitive biases that help us to stay sane in a world...

What it means to be an ethical business Sustainability 2754

Ethical consumer spending in the UK has grown dramatically. But could you claim that your company is trading ethically in your marketing? Here’s the lowdown. Put simply, ethical businesses...

How to create the perfect landing page Content marketing 2730

Earlier this year, we crash tested over 50 different landing pages to find out what really works when it comes to design, copy and CTA positioning. Here’s what we...

Humour in marketing is a serious business Creativity in business 604

Consumers have got a lot of worldly worries the moment, so as a business, the smart move could be to add a touch of levity to your marketing. Here’s...

For the love of letters Content marketing 2664

With rising postage costs, many marketers may dismiss Direct Mail as too expensive an option. But innovations such as AR, NFCs and interactive technology make mailouts more powerful than...

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