Welcome to
The Lounge
Dip into our exclusive collection of features and Q&As, all written and curated by the SIM7 team.
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What it means to be an ethical business
Ethical consumer spending in the UK has grown dramatically. But could you claim that your company is trading ethically in your marketing? Here’s the lowdown. Put simply, ethical businesses apply decent values to their everyday business practices. It’s about moral duty, contribution and obligation, and it covers everything from the behaviour of individuals through to… Read more »
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How to create the perfect landing page
Content marketing
2730
Earlier this year, we crash tested over 50 different landing pages to find out what really works when it comes to design, copy and CTA positioning. Here’s what we...
Humour in marketing is a serious business
Creativity in business
604
Consumers have got a lot of worldly worries the moment, so as a business, the smart move could be to add a touch of levity to your marketing. Here’s...
For the love of letters
Content marketing
2664
With rising postage costs, many marketers may dismiss Direct Mail as too expensive an option. But innovations such as AR, NFCs and interactive technology make mailouts more powerful than...
Elevate your in-house copywriting
Content marketing
2641
Marketing budgets can only stretch so far and, when difficult decisions have to be made, copywriting is often the task that gets delegated to the in-house marketing team. So...
Is your business more sustainable than you think?
Sustainability
2547
Sustainability and ESG is not just about the environment. It’s about equality, community, governance and much more. But are you aware of the valuable progress you may already be...
Our new graphic designer will “keep us well fuelled with creativity…”
SIM7 news
2440
Meet James Bennett, he’s our new graphic designer. If you’re unsure what that involves, read on… SIM7 is a growing creative agency and James is here to keep our...
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