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The Lounge
Dip into our exclusive collection of features and Q&As, all written and curated by the SIM7 team.

How to refine and evolve your business school brand positioning
Until recently, business schools all spoke in the same way and said the same things. Then the penny dropped. To get noticed, they needed to express their personality. They did that by positioning their brands. Logos, tone of voice guidelines and graphics changed to communicate what makes schools and the learning experiences they offer unique…. Read more »
Browse the articles below or focus on:
- Business interviews & articles
- Design copy and creativity
- SIM7 news
Join our team as a Midweight Graphic Designer! Are you a talented and imaginative designer looking to join a close-knit team, working on international brands and creative projects? Lovely....
How to use language to foster a stronger, happier, more productive team. The language we use has a strong influence on how inclusive members of a team feel, and...
Serial entrepreneur Yaron Kopel has learned the value of a good location and applies it to his international off-site meeting-room company. Accomplished Israeli businessman Yaron Kopel has worked in...
When entrepreneur Peter Erlandsson and his partner bought a shelving and storage company, they didn’t expect so many knock-backs. When Peter Erlandsson and his business partner took over String...
Discover how to make your brochure irresistible to future students with expert insight from one of the world’s leading creative agencies for business schools. Join SIM7’s Creative Director for...
Just because something works in one restaurant doesn’t mean it will work in another, says Spanish restaurateur, author and entrepreneur José Pizarro. Having walked away from a promising career...
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