Category: Content marketing

Best in class: business school marketing and the subtle art of showing off


As a marketer, you’ll want to highlight your business school’s accreditations and rankings, but how do you do that without being too blatant, or worse, boring? In business school marketing, there’s a fine line between bragging and making sure your audience is aware of your well-earned credentials. Slapping a list of awards or a couple… Read more »

When branding misses the mark – 7 mistakes to avoid


Branding sounds easy. But it takes dedication, thoughtful planning, expertise and a LOT of time to create a brand that cuts through the noise and tells the story of your business. The work of branding is constant. When it’s done right, it should permeate through your socials, customer experience, internal comms, tone of voice, website… Read more »

Psy-ops explained – a guide to cognitive bias in marketing

cognitive bias

Ever wondered how using psychology could supercharge your marketing? Let’s talk about heuristics. Heuristics are mental short-cuts or cognitive biases that help us to stay sane in a world that’s saturated with information. They reduce the amount of thinking we have to do when we’re making decisions, and being aware of how to leverage them… Read more »

How to create the perfect landing page

landing page

Earlier this year, we crash tested over 50 different landing pages to find out what really works when it comes to design, copy and CTA positioning. Here’s what we discovered. First things first: different people call them different things, but we define a landing page as a standalone (possibly ‘hidden’) web page that is designed… Read more »

For the love of letters

With rising postage costs, many marketers may dismiss Direct Mail as too expensive an option. But innovations such as AR, NFCs and interactive technology make mailouts more powerful than ever. We get it: Direct Mail sounds boring. It’s the ‘old guard’ of marketing; a throwback to the 1950s. But letters can hit harder than they’ve… Read more »

Elevate your in-house copywriting

Marketing budgets can only stretch so far and, when difficult decisions have to be made, copywriting is often the task that gets delegated to the in-house marketing team. So here are seven pro copywriting tips for academic marketers. (As a creative agency that champions messaging, this makes us feel sad inside because we know that… Read more »

An insider’s guide to branding for scaleups

branding for scaleups

Developing a brand to withstand the rigours of fast-growth and to establish a leading market position takes verve, nerve and skill. But where should you direct your energy and investment? Here’s our branding for scaleups five-step checklist. Most entrepreneurs enjoy launching their companies and the process of creating a name, a brand and a fledgeling… Read more »

The science behind the craft of copywriting

copy image grey molecule

Psychology, behavioural science, journalism and data analysis are just some of the modern techniques used to create effective copy. It’s powerful stuff. And the simple fact is that well-written words will only take you some of the way; copy that’s infused with customer insight is where the conversions are. It will boost engagement, create brand… Read more »

Right idea, wrong angle?

Content marketing ideas blog

When it comes to content marketing, every organisation should be brimming with enough quality content to fuel a multi-channel campaign for months. The trick is knowing how to frame it…  As a business, you’ll have an idea of the messages you want to get across in your content marketing. You’ll doubtless want to talk about your USPs, your… Read more »

Are you talking your students’ language?

A well-defined Brand Voice can help business schools and universities distinguish themselves in a competitive market. As an agency, we work with a number of internationally-focussed universities and business schools, and while we’d like to think it’s because of our dazzling personalities, it’s almost certainly down to our focus on Brand Voice and on putting… Read more »