‘The messaging makes it’

1 minute read

Meet the clever and canny wordsmith John Williams, he’s got a bucketload of big brand backing and we’re thrilled to say that he’s our new copywriter!

With our agency continuing to grow and a whole heap of exciting projects in the pipeline, John’s joining the team to keep our clients’ copy on point.

From concepting and strategy to Direct Mail, websites and brochures, John’s 16 plus years of experience gained at some of the world’s best ad agencies will be just the ticket.

“I’m thrilled to be part of the team,” says John, “And I’m especially looking forward to sharpening my expertise when it comes to brand tone of voice and personality, which is just what SIM7 does best,” he adds.

About John

After graduating with an English Language and Communication degree from Cardiff University, John dived straight into the world of advertising. First he took on a work placement with Saatchi & Saatchi and from there, he worked with a slew of big name brands and agencies from BBH London to Ogilvy, and from FCB Inferno to Iris.

“I’ve done a lot of work with conceptual teams,” John explains, “Which is all about strategy and messaging – whether it’s a campaign idea across different media or something more specific like a radio script or a print or tv ad.”

John mostly worked in London after uni, but last year he took a job with an agency in Paris, and that’s just the tip of the iceberg. John’s worked as copywriter for a bunch of well-known brands, “There’s been A LOT of car brands,” says John, “Nisan and sub-brand Infinity, Audi, Mini, Jaguar Land Rover and Renault. I’ve also worked on lots of FMCG brands (fast moving consumer goods), like Hellman’s, Barclaycard, Virgin Media, Nokia, Virgin Holidays, Domino’s Pizza, as well as some recycling campaigns and government information projects.”

Highlight reel (so far…)

John started out doing anything and everything, from banner and print ads to scripts for TV. “But I really liked doing radio ads,” John says, “It’s quite creative because you can set it anywhere with the powers of sound effects. After all, some people say that radio is the ‘theatre of the mind’,” he adds.

He’s also a self-professed stickler for writing great print headlines and outdoor posters, “They’re really satisfying to see when they’re complete,” he says, “I did some for Mini and for Audi – huge digital billboards that you can drive past and say, ‘I wrote that’.”

But the crown jewel for John is the invisible car ad he created for Audi, “It felt quite on brand because they’re all about understated approaches, their advertising is damn good too, so I’m proud to have got a TV ad out for that company.”

Part of the ship

In welcoming John to the team, Creative Director Simeon de la Torre says, “It was desperately clear that we needed another expert copywriter, we were getting so much top level copy work that we had to expand our roster. We were looking for somebody with big agency and big brand experience – and John has just that. Plus, the fact that he supplemented his application with an original rap really helped seal the deal. We’re buzzing.”

In joining SIM7 as copywriter, John says, “I’m really looking forward to being a part of a smaller team where you get to see everything that’s going on. As well as working with quite niche brands. The clients seem to have fairly technical challenges and offer quite unique services. As I’m actually quite nerdy, I’m interested in that kind of thing. What we’re marketing seems genuinely useful, so I’m chuffed to get stuck into the work – it’s so refreshing to believe in what we’re articulating for our clients.”

If you’d like to connect with John head over to LinkedIn or follow our company page.