Royal Osteoporosis Society

A widely-respected UK organisation with worldwide links, the Royal Osteoporosis Society approached us to help them navigate the rollout of a new brand across hundreds of assets – all in time for a high-profile launch by Her Majesty The Queen. The project called upon all our strategic, digital, design, social and messaging expertise, with next-level account handling and coordination

For us, the foundation of any successful project is messaging. So we shaped our brand rollout around new tone of voice guidelines, crafted to clearly communicate the charity’s core brand messages to its key audiences. From there, we focussed on planning and account management to create a steady flow of design output. We provided clear timelines and shared (live) progress reports, and as a result, our team hit every deadline and KPI.

Effective messaging was also central when the ROS called upon our expertise again for their national annual awareness initiative, Stop at One. The campaign that we created extended to OOH advertising, Point of Treatment marketing, a website and more. In fact, the campaign website had to be moved to a bigger server to cope with demand. We have since refreshed the campaign in subsequent years to reach new audiences.

As an agency, we were incredibly proud to see our hard work receive a royal seal of approval when the brand animation we created was unveiled by The Queen. We can also take pride in a very successful brand rollout and an undeniably effective campaign. As the ROS explain, “Your marketing campaign for Stop at One was by far the most successful that we’ve ever run. It produced an unprecedented number of website hits and enquiries.”