The Journal

The Journal.

Read blogs, whitepapers and briefings, and access exclusive agency content.

Creative insight to go.

29 May 2026

How to use AI for strategic brand messaging

Most AI-generated marketing copy sounds generic. Learn how to use AI strategically to create stronger positioning, brand voice and campaign messaging.

6 minute read

17 February 2026

When branded content needs an engine

Branded content doesn’t scale on assets alone. Learn why complex organisations need a clear operating model and engine to sustain impact.

6 minute read

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Design, Copy & CreativitySIM7 NewsStrategic InsightUncategorised

05 January 2026

What’s a creative agency for, anyway?

29 October 2025

The ta-da moment is dead – and that’s a good thing

18 September 2025

Creating strategic, on-brand messaging with AI

16 May 2025

Metaverse missteps and AI advances: navigating hype in marketing

09 April 2025

SIM7 wins British Council agency account

19 March 2025

The return of “Greed is good”

09 April 2025

SIM7 wins British Council agency account

19 March 2025

The return of “Greed is good”

05 March 2025

Engaging everyone: how DEI is empowering business school marketing

07 February 2025

Why your brand is going to get messy

12 December 2024

SIM7 wins SNG creative agency account

10 December 2024

Humour in marketing is a serious business

29 October 2024

SIM7 wins triple-crown of international awards

04 October 2024

How to make brand campaigns that restore, reframe and re-energise