Working in partnership
with SNG

This month, we launched a global marketing campaign targeting new students for British Council English Language courses. The theme, ‘Where will English take you?’, highlights authentic student stories, featuring narratives from current and past learners who improved their language skills with the British Council. We scripted student recordings, turning them into mini-videos and social visuals, alongside an extensive social post matrix based on Google’s ‘See, Think, Do’ methodology.

Swoon, the British furniture retailer, asked us to create a new brand voice that would set them apart from their competitors and create meaningful connections with their customers. This has been an extensive strategic exercise that has involved brand and audience analysis, deployment, copywriting training and the creation of a suite of brand voice tools.

Here, we were tasked with leveraging Nottingham Trent University’s employability messages to create an impactful campaign that would resonate with Gen Z’s career motivations. Research revealed this generation values change and direct, feature-driven messaging. The result? NTFW (Nottingham Trent For Work) – inspired by the Gen Z phrase NSFW (Not Safe For Work).