The right fit
Part of the largest private college in Greece, Alba Graduate Business School commissioned us to create a cohesive international brand campaign. Alba offers one of the world’s most cost-effective (triple accredited) MBA courses, and there is a huge potential for increased overseas admissions.
“SIM7’s deep knowledge of the Higher Ed world and ability to think outside the box keep our projects exciting and impactful. Plus, we always have a great time together!”
Maria Doukaki, Marketing & Communications Director
Creative strategy
We began with a research phase that incorporated extensive market, competitor and audience analysis, before defining the campaign Mission, Vision and Values and more. Our resulting proposition – ‘Widen Your World’ – was designed to capture a spirit of opportunity and potential; a positive, transformational campaign message that could be used by Alba’s marketing team and wider faculty departments.
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Clear proposition
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Enduring campaign pillars
Delivering impact
The first activation of the campaign has gone live across channels including OOH, paid and organic social, digital and video. We have created an enduring campaign strategy that will see further activity over future admissions cycles, targeting potential MBA participants in global markets. We’re proud to continue to work closely with the team at Alba.