The right fit
SIM7 was appointed as a global messaging partner to the British Council following a competitive tender process. As the UK’s international organisation for cultural relations and educational opportunities – and a global authority on the English language – the British Council required a partner with both creative expertise and the ability to apply language effectively across complex, international campaigns. Our appointment marked the first time the organisation had engaged a specialist messaging partner, rather than relying solely on design agencies.
Creative Strategy
We support British Council teams through the development of clear, effective messaging for use across global and local campaigns. Our role is to help shape language that is relevant, culturally appropriate, and usable in practice – not just correct in theory. By understanding how messaging will be applied across different markets, channels, and formats, we ensure it can be confidently adopted by teams worldwide while remaining sensitive to local context.
Developing our relationship
This partnership demonstrates SIM7’s ability to operate at scale and at a high level within a complex, global organisation. By working efficiently, responding quickly, and aligning closely with the British Council’s standards and ambitions, we have become a trusted partner. Our involvement has led to the delivery of clear, confident campaigns across multiple markets in five continents.
Delivering impact
This partnership demonstrates SIM7’s ability to operate at scale and at a high level within a complex, global organisation. By working efficiently, responding quickly, and aligning closely with the British Council’s standards and ambitions, we have become a trusted partner. Our involvement has led to the delivery of clear, confident campaigns across multiple markets in five continents.
