We help leading business schools define what they stand for and communicate what makes them different – through distinctive branding, clear messaging, compelling content and creative campaigns.

We build standout brands from the words up

SIM7 is a creative agency for business schools, with clients including INSEAD, IESE, ESCP, Copenhagen Business School and the University of St.Gallen. From institutional positioning to programme launches, we combine strategic thinking, messaging and design to build brands that connect with the people you want to reach.

  • British Council logo largest
Clear messaging for a complex sector

Your school needs a coherent story, but your audiences will often have different priorities. We help you articulate your strengths across MBA, EMBA, executive education and lifelong learning – translating complex propositions into clear messages, distinctive campaigns and engaging content. Our editorial expertise also helps turn faculty research into accessible thought leadership that strengthens your reputation.

Structured thinking. Practical outcomes.

We work closely with leadership, faculty and marketing teams to understand your ambitions, challenge assumptions and agree a clear narrative. Through our StoryMining interview process, we uncover the insights and human stories that make your school distinctive. Then we develop the messaging, visual identity, content and campaign tools your team needs to put that thinking into practice.

What we do
  • Brand strategy
  • Brand identity
  • Design
  • Verbal branding
  • Video and motion
  • Messaging strategy
  • Tone of voice
  • Copywriting
  • Brand architecture
  • Naming
  • Digital design, UI and UX
  • Campaign identity
  • Campaign comms
  • Content creation
  • Packaging and print
  • Social media