The right fit
ESCP Business School is one of Europe’s leading institutions and is currently delivering its ambitious Bold & United Strategic Plan. SIM7 was appointed as ESCP’s strategic editorial and branded content partner, working alongside the marketing and communications teams to help bring that ambition to life through editorial strategy, branded content and thought leadership. With expertise flowing from six European campuses, internationally recognised faculty and a constant stream of research, insight and institutional news, our first task was to develop a clear editorial strategy.
“SIM7 combines exceptional editorial judgement with strategic brand thinking. They understand the ESCP sharing ambition, and have helped us sharpen our positioning and communicate our expertise with greater clarity.”
Marianne Conde Salazar, ESCP Executive Director for Brand & Communications
Building the editorial strategy
Our relationship began with a comprehensive strategic review of The Choice, the school’s flagship editorial platform. We redefined its brand proposition, refreshed its identity and messaging, and developed a new content framework. The refreshed platform is scheduled to launch in Q4 2026. That work established the editorial foundations for a broader partnership. Having helped shape the strategy, we were appointed to deliver it through an ongoing programme of branded content and editorial communications.
Turning expertise into influence
Today, we work as an extension of ESCP’s marketing and comms team, planning editorial programmes and developing branded content, institutional news, faculty interviews and thought leadership across the school’s digital channels. Using our journalistic background, we interview academics and senior leaders to uncover the stories, perspectives and insights that bring ESCP’s expertise to life. We shape complex ideas into engaging editorial content that reflects the school’s voice while making expertise accessible to wider audiences. Alongside content creation, we help manage the editorial function. From planning content programmes and editorial calendars to commissioning stories, identifying fresh angles and supporting editorial workflow, we work closely with ESCP to ensure every article contributes to a coherent institutional narrative.
2030
Strategic partnership
18
SIM7 journalists, strategists and creatives
A long-term partnership
This is an enduring, strategic partnership. Our appointment runs to 2030, and as the relationship develops, our role continues to expand across editorial strategy, branded content, institutional storytelling and thought leadership. For SIM7, this partnership reflects what we do best. We combine strategic brand thinking and creative craft with journalistic rigour, to help knowledge-led organisations communicate complex ideas with clarity, authority and confidence.