Category: Design, Copy & Creativity

  Following on from our recent blog post, SIM7’s Simeon de la Torre explains more about the ‘slice and dice’ approach to creating quality content.

  Struggling to create quality content? It’s possible to convert a short chat into enough targeted marketing material to drive a business for a month. We know because we did it. Here’s how…   At SIM7, one of the phrases we use quite a lot is ‘slice and dice’. And what we mean by that… Read more »

  We’ve created a raft of short form animations over the years and our proudest moment as an agency was to have our ROS logo animation (literally) unveiled by HRH Duchess of Cornwall. Here are a few examples of our work.     https://vimeo.com/267808229   https://vimeo.com/318799613     https://vimeo.com/389806064

How often is too often and when is posting boasting? A user guide to getting creative on social media. All but the most sociopathic business owners or marketing directors will sometimes want to chew their knuckles with embarrassment at some of the things they have to put out on social media. The shameless plugs. The… Read more »

  With over 50% of web searches set to be initiated by voice this year, most businesses will need to optimise their websites to avoid losing out on precious leads. Thankfully, just a tweak or two is all it takes… If you’ve tested your phone or smart speaker with a phrase that isn’t related to… Read more »

  Embrace the proven messaging strategies behind all the hot air with creative copywriting. Words: Simeon de la Torre, owner of SIM7 No matter which way you lean on the subject, you can’t have helped but notice that Boris Johnson uses the phrase ‘Get Brexit Done’ a lot. It’s used in a structured context as… Read more »

  We work closely with an accomplished film partner here in Bristol and have access to two of the city’s best studios and editing suites. We’ve helped to create TV ads and can coordinate everything from a full production shoot to a two-man team. Take a look at our showreel and a few examples of… Read more »

  If your marketing isn’t really doing the business for your business, it’s likely to be down to one critical factor… In a recent issue of Campaign magazine, Trevor Robinson OBE discussed judging this year’s Cannes Lions brand communications awards. The judges were ‘horrified’ by some of the copywriting they saw and frankly, we’re not… Read more »

  Want to know what young people really think about social media? We asked our resident insider – Zak, who’s with us on work experience – to give us the lowdown. Social Media – you either have it or you’ve heard of it. The many social media platforms all offer one major thing in common,… Read more »

Thinking of taking the copywriting for your marketing materials in-house? Here’s where you’ll trip-up (and how you can fix it). If you’re investing in creative for your company, you’ll have noticed that good copywriting doesn’t come cheap and the temptation is to knock out a few words your latest marketing piece in-house instead. After all:… Read more »