Category: Design, Copy & Creativity

LinkedIn! I need help choosing my new logo…

brand strategy

Tempted to ask your network’s opinion on your new brand identity? Here’s why it’s the worst possible move. Words: Simeon de la Torre, owner of SIM7 Let’s say I post a picture of four shoes on LinkedIn. There’s a brown brogue, a smart trainer, a Chelsea boot and a black lace-up. My accompanying message goes… Read more »

“We don’t do social media”

social media marketing

Six no-nonsense reasons why antisocial companies need to rethink their stance on social media. Words: Simeon de la Torre, owner of SIM7 There’s a farm shop near me that I never visit. I follow them on Twitter because, possibly weirdly, I feel that it’s a community-spirited thing to do. So why do I now have… Read more »

When copywriting needs to take a reality check

copywriting agency

Business owners need copy that doesn’t just talk the talk… Words: Simeon de la Torre, owner of SIM7 On The Apprentice, there’s usually an episode where the candidates produce an ad or a piece of marketing. They’ll labour over something fluffy and creative, only for Sir Alan to throw it back in their faces because… Read more »