Tempted to ask your network’s opinion on your new brand identity? Here’s why it’s the worst possible move. Words: Simeon de la Torre, owner of SIM7 Let’s say I post a picture of four shoes on LinkedIn. There’s a brown brogue, a smart trainer, a Chelsea boot and a black lace-up. My accompanying message goes… Read more »
Six no-nonsense reasons why antisocial companies need to rethink their stance on social media. Words: Simeon de la Torre, owner of SIM7 There’s a farm shop near me that I never visit. I follow them on Twitter because, possibly weirdly, I feel that it’s a community-spirited thing to do. So why do I now have… Read more »
As Netflix have found, when it comes to words, less is often more. Discover how brevity can help you get more impact from your collateral. Words: Simeon de la Torre, owner of SIM7 Your copy should be long enough and no longer. When I was a child, I would be forced/encouraged to write thank you… Read more »
Business owners need copy that doesn’t just talk the talk… Words: Simeon de la Torre, owner of SIM7 On The Apprentice, there’s usually an episode where the candidates produce an ad or a piece of marketing. They’ll labour over something fluffy and creative, only for Sir Alan to throw it back in their faces because… Read more »