Author: besty

Can graphic design save the world?

graphic design

It seems that right now, graphic design is helping to shape social, environmental and cultural change. So does it follow that designers are better equipped than many other professions when it comes to offering solutions to some of the most pressing issues facing our planet? Can shape, line, colour and space really change the world?… Read more »

Humour in marketing is a serious business

humour in marketing

Consumers have got a lot of worldly worries the moment, so as a business, the smart move could be to add a touch of levity to your marketing. Here’s how to use humour to make valuable connections – without offending your audience or damaging your brand. Earlier this month, the train company Lumo launched a… Read more »

“We bought our first property too quickly…”

Defer to experts before you make big decisions, says Rachel Clacher, co-founder of multimillion-pound telephone-answering service Moneypenny. In 2000, Rachel Clacher and her brother Ed Reeves founded Moneypenny, the world leader in telephone-answering services, not to mention one of The Sunday Times Best Companies to Work For. Today, with a £30m turnover, their HQ is… Read more »

“…I got distracted by the fun stuff”

Get your core product right before adding fancy stuff, says Patrik Arnesson, CEO of Forza Football. After a couple of false starts, the Gothenburg based entrepreneur finally found success with a live football score app that gained huge numbers of users in its first few months. But, faced with a choice of consolidating that success… Read more »

“I didn’t test the market before I launched”

Creative innovator Jean-Christophe Chopin, CEO of global market network BORN, explains why building a brand is such a hard thing to do. A serial entrepreneur with a string of big-hitting business successes to his credit, Frenchman Jean-Christophe Chopin is the man behind BORN, the world’s largest digital platform for design-led products. Previously, the former downhill… Read more »

How can businesses recover post-pandemic? 

Now that we have certainty about the next steps for reopening, we wanted to find out what the outlook was likely to be like for businesses and what they should be doing now to make sure they emerge from this current situation in a stronger financial position. We spoke to two clients, both growth specialist… Read more »

Right idea, wrong angle?

Content marketing ideas blog

When it comes to content marketing, every organisation should be brimming with enough quality content to fuel a multi-channel campaign for months. The trick is knowing how to frame it…  As a business, you’ll have an idea of the messages you want to get across in your content marketing. You’ll doubtless want to talk about your USPs, your… Read more »

Anatomy of a campaign: measuring success

Marketing campaign

Is a creative marketing campaign worth the time, effort and investment? There’s only one way to find out…   Just as a quick recap: in blog 1 we introduced the concept of a marketing campaign, and in blog 2 we looked at how to come up with some great ideas to ensure that your campaign… Read more »

We’re now a member of the DBA

SIM7 is delighted to have become a DBA member. The Design Business Association has only 450 members nationwide (48% of which are London based) and we’re joining a select group of members from the South West, meeting the Association’s required standards. The DBA is the trade organisation for the UK design industry, focused on promoting… Read more »

Anatomy of a marketing campaign: execution

In our last blog, we revealed a lesser-explored secret: a focussed marketing campaign rocks hard (and can secure very healthy returns). So if your brain has been itching with intrigue ever since our Campaign Against Quiet Months, join us as we explain exactly how to make the magic happen. It’s all in the planning As… Read more »