The right fit
A triple-accredited business school in one of the most sustainable and ‘liveable cities in the world’, Copenhagen Business School’s reputation speaks for itself. Almost. We began working with CBS over a decade ago, and have helped to shape a brand voice and narrative around its MBA and executive education programmes that has boosted awareness, engagement and ultimately, enrolment.
“SIM7 understand how to get great angles out of our professors, alumni and participants. They’re a dedicated, professional team of creatives that we enjoy working with.”
Diana Belea, Copenhagen Business School
Creative strategy
Our close relationships with the marketing team and professors at CBS have enabled us to gain an unrivalled understanding of what makes the business school so special. And also to create brand and content campaigns that allow those qualities to shine through. We challenge our journalists and creatives to find the human story in every CBS project we undertake – an approach that enables us to connect with a global audience on many different levels.
Developing our relationship
From writing (many iterations of) the MBA, EMBA and Blue MBA brochures, to the CBS website, we’ve been closely involved with every stage of the student recruitment journey. Most recently, we have created a far-reaching content marketing strategy that embraces paid and organic social, blogs, interviews, Financial Times advertorial, webinars, video and more. The relationship continues.
10+
Years of working together
86
Creative projects
Delivering impact

CBS is now recognised throughout the industry for its distinctive tone of voice and the quality of its brand assets. Candid imagery and authentic, intelligent language make the business school’s brand easily recognisable, while its content campaign has become the cornerstone of the school’s marketing output. Crucially, this content is created by a team of proven business journalists and is thus informed and engaging – which increases dwell time and conversions.