TMP The Mortgage People
Tone of Voice
The right fit
TMP The Mortgage People approached us several years ago with a need for a unifying tone of voice for its team to use. As a rapidly growing Shared Ownership broker without a strategic marketing vision, the company needed a creative partner to help it navigate its growth into a national brand. Since enlisting our expertise, TMP The Mortgage People has quadrupled in size and risen to become an industry leader.
“The wonderful team at SIM7 strike again! Thank you for always delivering what you promise, being so thoughtful and being bloody lovely people to work with.”
Kelly McCabe, Founder, TMP The Mortgage People
We soon identified that, while a conventional marketing strategy was a priority, there also was an urgent need for internal comms activity. Rapid growth requires a unified team, so we created an internal brand that would support cohesion and inclusivity. ‘Team TMP’ embodies the company’s mission, vision and values that we defined, and engages the warmth and positivity of this supportive team.
Developing our relationship
During our long partnership with TMP, we’ve more than once expanded our services to cover the company’s changing needs. Highlights include: an industry-leading B2B market update that we conceived and created; an internal newsletter that shares the team’s successes and provides them with inspiration and strategies for the coming month; and an extensive website, complete with bespoke affordability calculator.
Years working together
Since TMP first came to us, the company has experienced seismic growth. It now employs 550% more staff and has become the UK’s most respected Shared Ownership specialist mortgage broker. Our ongoing relationship continues to grow from strength to strength.