Working in partnership
with NHG

This month, we launched a global marketing campaign targeting new students for British Council English Language courses. The theme, ‘Where will English take you?’, highlights authentic student stories, featuring narratives from current and past learners who improved their language skills with the British Council. We scripted student recordings, turning them into mini-videos and social visuals, alongside an extensive social post matrix based on Google’s ‘See, Think, Do’ methodology.

Exclusive blogs and content from the SIM7 studio. Regularly updated – check back for more.

Swoon, the British furniture retailer, asked us to create a new brand voice that would set them apart from their competitors and create meaningful connections with their customers. This has been an extensive strategic exercise that has involved brand and audience analysis, deployment, copywriting training and the creation of a suite of brand voice tools.

Our longstanding relationship with Shared Ownership’s biggest mortgage broker continues. From writing and designing the industry-leading Market Update to crafting customer guides and explainers, we work extensively with the team at TMP The Mortgage People.

Here, we were tasked with leveraging Nottingham Trent University’s employability brand to create an impactful campaign that would resonate with Gen Z’s career motivations. Research revealed this generation values change and direct, feature-driven messaging. The result? NTFW (Nottingham Trent For Work) – inspired by the Gen Z phrase NSFW (Not Safe For Work).

As a trusted creative partner to one of the UK’s leading geospatial technology companies, we have developed several high-profile campaigns for both internal and external comms. We specialise in turning buried organisational expertise into standout content by interviewing the Idox teams to create whitepapers, podcasts, case studies and more.