The Journal

The Journal.

Read blogs, whitepapers and briefings, and access exclusive agency content.

Creative insight to go.

18 September 2025

Creating strategic, on-brand messaging with AI

Treat AI like a collaborator, not a copy machine. When paired with strategy, structure and sharp human thinking, it can take your messaging much further.

5 minute read

16 May 2025

Metaverse missteps and AI advances: navigating hype in marketing

For every success story like AI, there lies a cautionary tale of the metaverse...

6 minute read

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Design, Copy & CreativitySIM7 NewsStrategic InsightUncategorised

09 April 2025

SIM7 wins British Council agency account

19 March 2025

The return of “Greed is good”

05 March 2025

Engaging everyone: how DEI is empowering business school marketing

07 February 2025

Why your brand is going to get messy

12 December 2024

SIM7 wins SNG creative agency account

10 December 2024

Humour in marketing is a serious business

12 December 2024

SIM7 wins SNG creative agency account

10 December 2024

Humour in marketing is a serious business

29 October 2024

SIM7 wins triple-crown of international awards

04 October 2024

How to make brand campaigns that restore, reframe and re-energise

06 September 2024

Biodiversity Net Gain: everything you need to know

06 August 2024

Traditional vs challenger: how to position a finance brand in 2024

12 July 2024

Messaging strategy essentials Pt 2: brand positioning vs value proposition

27 June 2024

SIM7 wins international brand strategy award