In the property business, the most neglected part of your brand can often be the most powerful – and if you don’t claim it, your competitors will As a company, we do a lot of work in the property sector. And while we’d like to think it’s because of our dazzling personalities, it’s probably… Read more »
Category: Design, Copy & Creativity
5 good business reasons to invest in custom photography
Investing in a custom photography will make such a difference to the success of your brand – here’s why. When we begin a branding project, there’ll almost always be a conversation about organising a photoshoot. As an agency, it’s something we recommend as we know it will yield fantastic – and long-lasting results –… Read more »
Twitter undercover: an insider’s guide
20 exclusive tips and strategies direct from Twitter HQ A couple of weeks ago, we were invited to an agency day at the social media platform’s headquarters. There was a lot of heavy insight that we won’t bore you with here, but there were also plenty of valuable tips, stats and strategies for getting much… Read more »
Creating a financially-focussed personal brand
A couple of months ago, we began working with Della Hudson, a Bristol-based businesswoman who had just sold her successful accountancy firm – Hudson Accountants – and was looking to create a personal brand for her new business. The process began with a series of exploratory meetings with Della in which we discussed what her… Read more »
6 tips on how to build your personal brand
ShortList magazine asked our Creative Director – and a panel of other industry experts – for some tips on how to use social media efficiently and influence others to help you build your brand… How’s your brand? Maybe you think you don’t have one, in which case here’s a follow-up question: who do you think… Read more »
Video portfolio: animation
Our in-house team can storyboard, script and develop animations in house. We can even add a tailor-made soundtrack and work with several voiceover agencies. Here are a few examples of our work. https://vimeo.com/267806333 https://vimeo.com/252475760 https://vimeo.com/303460072 https://vimeo.com/303314388 https://vimeo.com/303460356
What’s the ROI on a rebrand?
Want to know what sort of ROI you can expect on a fresh brand identity or marketing campaign? Here are the cold, hard figures you need to know. In the 20-or-so years that I’ve been in business, I’ve rebranded a handful of times and invested in many of my own marketing campaigns (you’ve got… Read more »
The importance of being different
Want to build a £300m business? Make brave branding decisions. Seriously. Here’s how it’s done… Words: Simeon de la Torre, owner of SIM7 Ask a business owner what they want from their brand they’ll typically tell you that they want to be different; to stand apart from the competition and capture the attention of clients…. Read more »
Let it go: why it’s time to refresh your brand
Updating your company image can be expensive, but it’s the smartest money you’ll ever spend. Words: Simeon de la Torre, owner of SIM7 From time to time, my wife will point at something in my wardrobe and say something like: “you want to get rid of that old thing”. I’ll be mildly offended at first,… Read more »
When content isn’t king
Feeling guilty about your neglected blog? Here’s why it might actually be a good thing for your brand. Going all-in on content? You may want to take your foot off the gas… Words: Simeon de la Torre, owner of SIM7 Right now, there’s a landgrab going on in the internet. Companies are investing huge sums… Read more »