How the language of business is heading back to the 80s. At a time when Donald Trump is back and leading an aggressive economic agenda, global corporations are retreating from DEI, and sustainability is being sidelined, business messaging is changing. The softer, more inclusive messaging of just last year, is swiftly being phased out in… Read more »
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Engaging everyone: how DEI is empowering business school marketing
At a time when Millennials and Gen Z are becoming increasingly vital audiences for business schools, it’s important to use appropriate and aware messaging, visual and creative approaches. So let’s explore the nuances that can compromise marketing – and the Diversity, Equity and Inclusion (DEI) strategies that can generate real change. This article was originally… Read more »
Why your brand is going to get messy
Polished, slick aesthetics and narratives are out. Chaos is officially in vogue. And branding is where the mess is happening next. If you hadn’t already noticed, there has been a shift towards less polished, more authentic cultural narratives. From Charli XCX’s brat summer to Chappell Roan to Saltburn’s 90s aesthetic, the vibe in youth… Read more »
SIM7 wins SNG creative agency account
Following a competitive pitch, SIM7 has been selected by SNG (Sovereign Network Homes) as a key agency on its framework to supply property branding services over the next four years. SIM7 will work in partnership with SNG’s marketing teams, providing creative, branding and design services to drive the off-plan sales of Shared Ownership and private… Read more »
SIM7 wins triple-crown of international awards
British creative agency SIM7 has swept the board this awards season, scooping three prestigious international prizes for a brand campaign which ‘redefines executive education marketing’. The trio of awards, all won for the IESE Business School’s Real Leadership brand campaign, include first place in the Brand Campaign category at the Digital Communication Awards, Best Integration… Read more »
How to make brand campaigns that restore, reframe and re-energise
A well-tailored brand campaign can smash awareness impasses and inject new vitality into any brand. But how to ensure the perfect fit? These seven tips will help yours truly resonate. When it comes to brand campaigns, one size never fits all. But when strategized with finesse, they can light a fire under your marketing efforts… Read more »
Biodiversity Net Gain: everything you need to know
It’s not just another acronym: BNG is a legal requirement for new housing developments and a potential reputation booster that all developers need to know about. Here’s the inside-track. What is biodiversity net gain (BNG)? Let’s break the phase down. ‘Biodiversity’ refers to ecosystems – the animals, plants, fungi and microorganisms that make up the… Read more »
Messaging strategy essentials Pt 2: brand positioning vs value proposition
Want a brand of true distinction? You’ll need to make its uniqueness and customer benefits crystal clear. And that comes down to two sometimes misunderstood parts of your messaging strategy… We often get asked about the difference between a brand positioning statement and a unique value proposition, so we’ve put together this handy guide on… Read more »
SIM7 wins international brand strategy award
SIM7 has taken home an international ‘Búho’ award for Brand Strategy at Spain’s Educafestival. The creative agency was recognised for its work creating the Real Leadership brand campaign for IESE Business School. The Búhos (Owls) are awarded to the best global creative campaigns in the education sector, welcoming entries from Europe, Latin America and the… Read more »
The future of Shared Ownership development branding
To keep ahead of the competition, you need to attract and engage the right customers – before the foundations of your new development are even laid. There are a lot of balls to juggle when marketing a new development, and because budgets are tight and turnarounds fast, branding can easily get sidelined. But setting aside… Read more »