Category: Uncategorised

Marginal gains in marketing: why it’s time to sweat the small stuff

Searching for that one big idea that will supercharge your marketing strategy? For sure-fire results, try this incremental approach instead. If you’re in a highly competitive sector, you’ll know that getting the edge on your competitors doesn’t come easily. Brands in fast-moving industries – FMCG and retail, for instance – are always looking for the… Read more »

Does Shared Ownership have a communication problem?

The scheme remains unknown to many prospective home buyers and those who are aware of it, tend to misunderstand it. It’s a big issue – but there is a way forward. Shared Ownership is amazing. It enables many thousands of people from all walks of life to move into their own homes. But it could… Read more »

Is your brand using 20th Century language?

Even the biggest organisations are often unwittingly using brand language or a tone of voice that alienates their audiences. Is your brand voice dated? Or even working against you? In an era that embraces authenticity and inclusivity, it’s alarmingly common to encounter divisive language or a tone that’s rooted in the values of yesteryear. From… Read more »