Want a brand of true distinction? You’ll need to make its uniqueness and customer benefits crystal clear. And that comes down to two sometimes misunderstood parts of your messaging strategy… We often get asked about the difference between a brand positioning statement and a unique value proposition, so we’ve put together this handy guide on… Read more »
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SIM7 wins international brand strategy award
SIM7 has taken home an international ‘Búho’ award for Brand Strategy at Spain’s Educafestival. The creative agency was recognised for its work creating the Real Leadership brand campaign for IESE Business School. The Búhos (Owls) are awarded to the best global creative campaigns in the education sector, welcoming entries from Europe, Latin America and the… Read more »
The future of Shared Ownership development branding
To keep ahead of the competition, you need to attract and engage the right customers – before the foundations of your new development are even laid. There are a lot of balls to juggle when marketing a new development, and because budgets are tight and turnarounds fast, branding can easily get sidelined. But setting aside… Read more »
Our new designer literally can’t wait to get things moving
Award-winning visual craftsperson Alice has joined the SIM7 team and brought skills that extend far beyond a talent for design. With bigger, more varied and more demanding client projects rolling in, we needed a brilliant designer with what it takes to visualise any brief. Luck shined; we found one. And design is just one of… Read more »
Messaging strategy essentials Pt 1: tone of voice
Rhythm. Intonation. Word choice. How something is said is the domain of deeper meaning. The best brands harness its power masterfully. Yours can too. In Part 1 of our deep dive into messaging strategy essentials, we cover the key core elements, starting with tone of voice. What is a messaging strategy? A messaging strategy is… Read more »
Marginal gains in marketing: it’s time to sweat the small stuff
Searching for that one big idea that will supercharge your marketing strategy? For sure-fire results, try this incremental approach instead. If you’re in a highly competitive sector, you’ll know that getting the edge on your competitors doesn’t come easily. Brands in fast-moving industries – FMCG and retail, for instance – are always looking for the… Read more »
Does Shared Ownership have a communication problem?
The scheme remains unknown to many prospective home buyers and those who are aware of it, tend to misunderstand it. It’s a big issue – but there is a way forward. Shared Ownership is amazing. It enables many thousands of people from all walks of life to move into their own homes. But it could… Read more »
Is your brand using 20th Century language?
Even the biggest organisations are often unwittingly using brand language or a tone of voice that alienates their audiences. Is your brand voice dated? Or even working against you? In an era that embraces authenticity and inclusivity, it’s alarmingly common to encounter divisive language or a tone that’s rooted in the values of yesteryear. From… Read more »