We’ve seen how branded content evolves from campaign support into institutional infrastructure. At a certain point, what’s needed isn’t more output – it’s an engine. There comes a point in many complex organisations when branded content stops being a marketing activity and starts becoming an operational, commercial responsibility. The shift is gradual. Calendars fill up… Read more »
Words: Simeon de la Torre, founder of SIM7. The new year has made me reflect on the work we do at SIM7 – not in terms of what we’ve produced, but in the difference it’s made. When you look past the campaigns, brand identities, content and messaging, a much clearer picture emerges of what a… Read more »
The boardroom lights dim. Someone clicks through to slide 47. A creative director stands, clears their throat, and declares, “And here’s our big idea!” Cue jazz hands. Cue the silence that follows. Cue the quiet realisation that half the people in the room weren’t actually briefed in the first place. Many of us have been… Read more »
AI has transformed the way that creatives and marketers write copy. Sometimes the results are great, but sometimes… not so much. For content that’s long, templated or research-heavy, AI’s often good enough for many. But for messaging that sits closer to the brand – straplines, value propositions, campaign copy – the stakes are higher. This… Read more »
The creative world thrives on the Next Big Thing. Yet, for every success story like TikTok, there lies a cautionary tale of blockchain misadventures. So, how can you allocate your resources wisely and with certainty? Fresh thinking fuels growthInnovation isn’t just a buzzword; it’s the engine that drives competitive advantage. And brands that spot and… Read more »
Following a competitive pitch, SIM7 has been selected by the British Council as a key agency on its framework to supply services over the coming years. SIM7 will work in partnership with the British Council’s international marketing teams, creating strategic messaging, copywriting and content to drive the organisation’s global initiatives. This work will involve developing… Read more »
How the language of business is heading back to the 80s. At a time when Donald Trump is back and leading an aggressive economic agenda, global corporations are retreating from DEI, and sustainability is being sidelined, business messaging is changing. The softer, more inclusive messaging of just last year, is swiftly being phased out in… Read more »
At a time when Millennials and Gen Z are becoming increasingly vital audiences for business schools, it’s important to use appropriate and aware messaging, visual and creative approaches. So let’s explore the nuances that can compromise marketing – and the Diversity, Equity and Inclusion (DEI) strategies that can generate real change. This article was originally… Read more »
Polished, slick aesthetics and narratives are out. Chaos is officially in vogue. And branding is where the mess is happening next. If you hadn’t already noticed, there has been a shift towards less polished, more authentic cultural narratives. From Charli XCX’s brat summer to Chappell Roan to Saltburn’s 90s aesthetic, the vibe in youth… Read more »
Following a competitive pitch, SIM7 has been selected by SNG (Sovereign Network Homes) as a key agency on its framework to supply property branding services over the next four years. SIM7 will work in partnership with SNG’s marketing teams, providing creative, branding and design services to drive the off-plan sales of Shared Ownership and private… Read more »