Category: Uncategorised

How to refine and evolve your business school brand positioning

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Until recently, business schools all spoke in the same way and said the same things. Then the penny dropped. To get noticed, they needed to express their personality. They did that by positioning their brands. Logos, tone of voice guidelines and graphics changed to communicate what makes schools and the learning experiences they offer unique…. Read more »

DEI – your essential inclusive language guide

How to use language to foster a stronger, happier, more productive team. The language we use has a strong influence on how inclusive members of a team feel, and that’s a big part of what DEI is all about. Here’s your quick-start guide to using language that’s appropriate and inclusive. What’s DEI? Diversity, Equity, and… Read more »