Tone of voice and strategic messaging

Using language to build or shape a brand

Our clients' challenges

Don’t report us to the Design Police, but we believe that when it comes to branding, tone of voice is more important than the logo.

The name, strapline, hero messages, brand language and messaging strategy can all come together to create a personality… with superpowers. If you’re looking to inspire, persuade, reassure, inform or even sell to your audience: nothing comes close to the power of the written word.

With techniques that we’ve refined in war zones (long story), general elections and global newsrooms, our team are experts in the intricacies of language and behavioural change.

Our approach

We’ll analyse your sector and positioning, your target audience and your proposition to get to the essence of your brand. Our team will define what makes it special and, from there, we’ll create a messaging platform or tone of voice that aligns with your values and really talks your customers’ language.

Or if you’re looking for a creative agency that specialises in short copy, we love nothing better than creating brand names, straplines and campaign lines. The shorter the better. Literally.
tone of voice strapline North Shore branding tone of voice logo strapline Copywriting messaging


38 Tone of voice guidelines
16 Brands named

Our track record

Our messaging strategy work typically comprises naming, straplines and brand voice. Businesses that are established and flying high usually commission us to create tone of voice guidelines, campaigns or hero messaging documents for their internal or external marketing teams. And we often work alongside other design and digital agencies to create effective, engaging brands with real marketing firepower.

Due to the confidential nature of strategic messaging work, we prefer to share results and case studies privately.

Please contact Simeon via: or head to our contact page for more.