AI has transformed the way that creatives and marketers write copy. Sometimes the results are great, but sometimes… not so much. For content that’s long, templated or research-heavy, AI’s often good enough for many. But for messaging that sits closer to the brand – straplines, value propositions, campaign copy – the stakes are higher. This… Read more »
Meet the creative and canny wordsmith Oli James-Allen. He’s joining the team to keep our clients’ copy on-point. With the SIM7 agency continuing to move on up and a whole lot of exciting projects on the board, Oli’s joining the team to crack the whip on our clients’ copy. From concepting and strategy to Direct… Read more »
Meet Laura McGrath, she’s our whip-smart new Account Director. If you’re lucky enough to be one of our clients, then you’ll have probably already spoken with Laura – she’s a friendly face who’s committed to getting the very best out of your brand and campaigns. A creative industry expert with 20 years of agency and… Read more »
SIM7 is delighted to have become a DBA member. The Design Business Association has only 450 members nationwide (48% of which are London based) and we’re joining a select group of members from the South West, meeting the Association’s required standards. The DBA is the trade organisation for the UK design industry, focused on promoting… Read more »
You might not realise it, but you already know David’s work. He’s one of Britain’s foremost photographers and is responsible for some of the most memorable advertising campaigns, magazine covers and celebrity portraits of the past 20 years, having worked with everyone from Amy Winehouse to Stanley Tucci to Justin Timberlake. Tell us about your… Read more »
Bristol-based Ana Jaks is an award winning illustrator and mural artist with a love for shape, colour, pattern and inclusivity. Her vibrant, eye-catching style has seen her collaborate with everybody from Facebook and Nike to John Lewis and HiPP. We grabbed some time with her to chat about her creative process and her plans for… Read more »
One of Britain’s most in-demand paper sculptors and image makers, Sam’s eye-catching work has been featured in marketing, advertising and awareness campaigns for clients as diverse as Lush, Chilly’s Bottles, Soho House, Transport For London, Strasbourg.eu… the list goes on. We did say she was in demand! What’s been your most challenging project to date?… Read more »
An RHS Gold Medal-winner, Kate is one of Britain’s hottest properties in garden design, having created two Chelsea gardens and worked on a host of high-profile projects. Here, she tells us about her creative influences and gives us the inside story on co-creating the Jo Whiley Scent Garden for BBC Radio 2. Hi Kate, you’ve… Read more »