British creative agency SIM7 has swept the board this awards season, scooping three prestigious international prizes for a brand campaign which ‘redefines executive education marketing’. The trio of awards, all won for the IESE Business School’s Real Leadership brand campaign, include first place in the Brand Campaign category at the Digital Communication Awards, Best Integration… Read more »
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How to make brand campaigns that restore, reframe and re-energise
A well-tailored brand campaign can smash awareness impasses and inject new vitality into any brand. But how to ensure the perfect fit? These seven tips will help yours truly resonate. When it comes to brand campaigns, one size never fits all. But when strategized with finesse, they can light a fire under your marketing efforts… Read more »
Biodiversity Net Gain: everything you need to know
It’s not just another acronym: BNG is a legal requirement for new housing developments and a potential reputation booster that all developers need to know about. Here’s the inside-track. What is biodiversity net gain (BNG)? Let’s break the phase down. ‘Biodiversity’ refers to ecosystems – the animals, plants, fungi and microorganisms that make up the… Read more »
Messaging strategy essentials Pt 2: brand positioning vs value proposition
Want a brand of true distinction? You’ll need to make its uniqueness and customer benefits crystal clear. And that comes down to two sometimes misunderstood parts of your messaging strategy… We often get asked about the difference between a brand positioning statement and a unique value proposition, so we’ve put together this handy guide on… Read more »
SIM7 wins international brand strategy award
SIM7 has taken home an international ‘Búho’ award for Brand Strategy at Spain’s Educafestival. The creative agency was recognised for its work creating the Real Leadership brand campaign for IESE Business School. The Búhos (Owls) are awarded to the best global creative campaigns in the education sector, welcoming entries from Europe, Latin America and the… Read more »
The future of Shared Ownership development branding
To keep ahead of the competition, you need to attract and engage the right customers – before the foundations of your new development are even laid. There are a lot of balls to juggle when marketing a new development, and because budgets are tight and turnarounds fast, branding can easily get sidelined. But setting aside… Read more »
Our new designer literally can’t wait to get things moving
Award-winning visual craftsperson Alice has joined the SIM7 team and brought skills that extend far beyond a talent for design. With bigger, more varied and more demanding client projects rolling in, we needed a brilliant designer with what it takes to visualise any brief. Luck shined; we found one. And design is just one of… Read more »
Messaging strategy essentials Pt 1: tone of voice
Rhythm. Intonation. Word choice. How something is said is the domain of deeper meaning. The best brands harness its power masterfully. Yours can too. In Part 1 of our deep dive into messaging strategy essentials, we cover the key core elements, starting with tone of voice. What is a messaging strategy? A messaging strategy is… Read more »
Marginal gains in marketing: it’s time to sweat the small stuff
Searching for that one big idea that will supercharge your marketing strategy? For sure-fire results, try this incremental approach instead. If you’re in a highly competitive sector, you’ll know that getting the edge on your competitors doesn’t come easily. Brands in fast-moving industries – FMCG and retail, for instance – are always looking for the… Read more »
Does Shared Ownership have a communication problem?
The scheme remains unknown to many prospective home buyers and those who are aware of it, tend to misunderstand it. It’s a big issue – but there is a way forward. Shared Ownership is amazing. It enables many thousands of people from all walks of life to move into their own homes. But it could… Read more »